Startup Noetix Unveils Humanoid Robot Bumi — A Mass-Market Family "Companion"
Chinese robotics startup Noetix has introduced Bumi, a new humanoid robot designed for education and personal companionship. Priced competitively at 9,988 yuan, Bumi aims to make advanced robotics more accessible to the mass market.
Key Features and Specifications
- Agile Movement: According to its developers, Bumi can walk, run, and dance thanks to 21 articulated joints that provide a full range of motion.
- Physical Specs: The robot stands 94 cm tall, weighs 12 kg, and offers one to two hours of operation on a single charge.
- Interactive & Customizable: Bumi is capable of conversation and features an open API, allowing developers to create custom behaviors. It can even teach children basic programming using a visual, Scratch-like interface.
Availability
Bumi will be available for purchase on JD.com and through the company's official WeChat account from November 11 to December 12, 2025, to coincide with the Singles' Day shopping festival.
Company Background and Market Context
Noetix was founded in 2023 by 27-year-old Jiang Zheyuan. The company has already seen success with its previous N2 humanoid, which secured second place in a Beijing human-robot half-marathon and won several awards at the World Robot Games in 2025.
Bumi's launch highlights a significant trend in the Chinese robotics market: making advanced humanoids more affordable. As noted by SCMP, this push is industry-wide, with competitors like Unitree Robotics also releasing more cost-effective models to reach a broader audience.