Firefox will offer visual search for images with Google Lens
- Mozilla announced support for visual search based on Google Lens in the desktop version of the Firefox browser. For the feature to work, the Google search engine must be set as the default.
- Now users can launch a Google Lens search by right-clicking on an image or selecting a part of it. The AI tool will provide contextual information, translations, or related results.
- Mozilla's decision to use Google Lens instead of developing its own solution can be seen as a pragmatic step to accelerate feature parity, especially given Firefox's smaller market share. Insiders note that the company may focus on privacy protection, which could potentially attract users disillusioned with popular ecosystems.
- Data from similar integrations in other browsers shows that visual search can increase engagement by 15–20%.
Unlike some competitors, Firefox ensures that visual search is processed with minimal data retention.
In September, the stable version of Firefox 143.0 was released, which introduced the ability to pin sites to the taskbar, integration with Copilot, Windows UI automation, and much more.