X to launch username "marketplace" for social media profiles — without auctions and perpetual ownership
X has officially launched a Handle Marketplace, creating a new platform where users can request and acquire previously registered but inactive usernames. The service is being introduced to help active users secure more desirable handles.
How It Works
- Eligibility & Cost: The service is rolling out to Premium Businesses Full Access subscribers and will soon be available to all Premium+ subscribers at no additional cost.
- Acquiring Rare Handles: The most sought-after usernames will be awarded based on an applicant's platform activity, including metrics like reach and posting frequency.
- Subscription Requirement: Users must maintain an active Premium+ subscription to retain their new handle. If the subscription is canceled, the username will revert to the previous one.
Unlike X's subscription-based model, Telegram’s similar platform, Fragment, operates as a decentralized marketplace.
On Fragment, usernames are traded directly between users as digital assets using the Ton cryptocurrency, with ownership rights secured on a blockchain.