Fitness App Strava Confirms Plans for US IPO Amidst Running Boom

Fitness tracking giant Strava, with a thriving community of 50 million monthly active users, has officially confirmed its plans for a U.S. initial public offering (IPO). The company is capitalizing on a significant surge in running and cycling popularity worldwide.

The capital raised will allow Strava to pursue larger acquisitions.
Michael Martin, Strava CEO, speaking to the Financial Times
Source: Bloomberg
Source: Bloomberg

Fueling Growth and Market Dominance

While a specific timeline for the IPO has not been announced, the company's strong market position is clear. According to reports from Reuters, Strava has already consulted with JPMorgan and Goldman Sachs. The company's growth metrics highlight its readiness for the public market:

  • $2.2 Billion Valuation: The company achieved this valuation during a funding round in May 2025.
  • Impressive User Growth: With 50 million monthly users, Strava's active base is nearly double that of its closest competitor, Garmin Connect. App downloads surged by 80% year-over-year in 2025.
  • Riding the Running Boom: The IPO plans coincide with a post-pandemic fitness craze. The 2026 London Marathon, for instance, received over 1.1 million applications, almost double the number from two years prior.

Navigating a Complex Partnership

The move to go public comes at an interesting time. In October 2025, Strava filed a lawsuit against smartwatch manufacturer Garmin for patent infringement. This legal challenge is particularly notable, as Garmin devices were among the top three most popular brands used by Strava members in 2024.